Is This You?
You are a marketer who understands that "likes" are vanity, but leads are sanity.
You’ve worked with US Real Estate teams before.
You know the difference between a listing lead and a recruiting prospect.
You understand that YouTube isn’t just a place to dump video tours—it’s the world’s second-largest search engine, and if optimized correctly, it’s a 24/7 lead generation machine.
But maybe you’re currently stuck.
- Maybe you’re working for a client who treats you like a generic "Virtual Assistant" rather than the marketing strategist you are.
- Maybe you’re tired of suggesting YouTube SEO strategies that get ignored because your client just wants to "post to Instagram" without a plan.
- Maybe you’re looking for a team that actually has the budget, the footage, and the brand reputation to execute the high-level ideas you have in your head.
You want ownership.
You want to look at a YouTube Analytics dashboard, spot a drop-off in retention, adjust the editing style, and watch the numbers climb.
You want to help build a recruiting funnel that brings in top-tier agents.
If you are nodding your head, The Houston Properties Team wants to meet you.
The Opportunity
We are Houston’s #1 boutique real estate team ($2B+ in sales). We don’t need you to build our brand from scratch—we need you to amplify it.
We are looking for a Lead Generation & YouTube Specialist to take the reins of our video marketing. Your goal is specific: Use video content to attract potential homebuyers and recruit talented agents to our team.
What You Will Actually Do (The Mission)
- Own the YouTube Strategy: You aren't just uploading. You are researching low-competition keywords, crafting click-worthy titles/thumbnails, and optimizing descriptions for SEO.
- Drive Agent Recruiting: You will curate content specifically designed to attract other real estate agents to our team (showing our culture, our systems, and our wins).
- Manage the Production Flow: You will guide our editors, designers, and AI creators. You provide the vision ("We need a hook here," "Cut this shorter," "Change the b-roll") to ensure the final product converts.
- Repurpose for Reach: You will take our long-form YouTube "Gold" and slice it into high-performing Shorts, Reels, and TikToks to drive traffic back to the main channel.
- Analyze & Adapt: You will report on the metrics that matter (CTR, Retention Rate, Conversion to Lead) and tell us what we need to change to grow faster.
The Requirements (Must Haves)
- Real Estate Experience is Non-Negotiable: You have worked with US Real Estate Agents, Team, or Brokerages for at least 2 years. You know the industry lingo.
- YouTube Growth Expertise: You can show us a channel you helped grow. You understand how the algorithm works, why thumbnails matter, and how to use tools like TubeBuddy or VidIQ.
- Lead Gen Mindset: You understand that content without a Call to Action (CTA) is a wasted opportunity.
- Project Management: You are organized. You can manage a content calendar and keep a creative team on deadline without chaos.
Why You’ll Love Working With Us
- We Are Winners: You will be marketing a team with 1,000+ five-star reviews. It is much easier to market a product that is actually the best in the market.
- Stability & Respect: We look for long-term partners, not gig workers. We pay competitively, on time, via PH-friendly channels.
- Tools & Budget: We invest in the software you need (AI tools, editing software, research tools).
- Career Growth: As our channel grows, so does your role.
More About You:
- Accountable: You own deadlines and results.
- Caring: You create content that genuinely helps and informs our audience.
- Coachable: You take feedback and improve quickly.
- Knowledgeable: You know how to spot content worth sharing.
- Transparent: You communicate openly and honestly.
- Bonus points if you already know AI tools, but we will train you.
Why You’ll Love This Role:
- Stable, long-term opportunity with a top US real estate brand.
- Work 100% remote — from the Philippines.
- Clear process, repeatable results, and plenty of training.
- Be part of a team culture, not a solo gig.
- Growth opportunities to expand into more marketing or recruiting responsibilities.
Perks & culture
- Fully remote forever + stable US payroll via PH-friendly channels.
- Competitive salary + KPI bonus tied to video metrics & checklist completion.
- Gear / software stipend once you pass probation—upgrade that ring light or HeyGen subscription.
- Core values that read like real life: Accountable · Caring · Coachable · Transparent · Knowledgeable.
If you’re nodding along — you may be exactly who we’re looking for.
